How digital marketing support digital transformation and contribute to company growth?
During the Covid-19 pandemic, many businesses could not sustain and raise a white flag. Not because they want it but it is because they have to. Countless workers lose their jobs and the numerous employers are sinking in financial quicksand. Everyone is struggling in this current situation where the global economies are edging closer towards recession. Many businesses have had to drastically change their models in order to stay competitive. It is the fact and we can’t deny it.
In light of this situation, Digital Marketing is growing at a great speed. The importance of digital marketing works not only in favour of the business owner but it is changing how the consumers recognize a brand.
The traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road might be still the first choice to attract a consumer but it’s only a matter of time until digital advertising on the mass media such as social media, apps, etc takes over.
Let us have a look and understand how digital marketing contributes to company growth?
- Lower cost – You will spend less money and reach a wider and a more suitable consumers than using traditional marketing methods.
- Helps to Boosts Sales – When you advertise your products or services in a creative way, it’s will trigger a purchase decision. Once they (consumer) are happy with your products or services, the “word of mouth” will started to work and they will become your ambassador. Then, your sales will boost up as the ultimate result!
- Beat your rivals! – Offering discounts, a creative video or a viral content across your social networks could enable you to snatch some of your competitor’s consumers and make you the top on the list of choice. At the same time, your brand and business become more desirable to buy from than your competitors and this effect will last for years once you have built up enough reputations.
Digital marketing is changing constantly so it is important to keep up with the trends and it is the key to your business survival. Depending on your digital marketing goals, you should consider working with a company that specializes in this field. If you are a start-up or a growing business, you already have enough to deal with so how are you supposed to make time for developing a digital marketing strategy?
This is where we come in. We are professionals with experience in guiding small and medium-sized businesses especially in the F&B industry by developing a digital marketing strategy with recommendations that best fit your business model. We have been partnering with more than 60 F&B outlets around in Malaysia and we looking forward to partners with more than 200 F&B owners at the end of December 2020.